When you represent your brand with a wordmark logo, you make a statement without trying too hard. They can be serious or playful, plain or strong, artistic or clever. It serves to differentiate your company's offerings from those of the competition. Yes! A trademark is your brand, and it can be anything from a single word or phrase to an image, symbol, or a combination of these things. These initials will serve as the brand's logo moving forward. A company's logo may, for instance, simply be its initials, rendered in a special font or pattern. ![]() The text in a lettermark logo serves to create a distinctive typographic symbol. Wordmark logos are a good option for a well-established business or product that wants to broaden its customer base. What is the difference between a lettermark and a wordmark logo? The audience is more likely to remember the brand after hearing it repeatedly. A wordmark is an effective tool for rapidly growing brand recognition as it incorporates the company name into the logo design. What is a wordmark in a logo?Ī logo of this type features only the company name with no additional graphics. What are some commonly asked questions about creating a wordmark logo? Get your questions answered with these three FAQs. Frequently asked questions about wordmark logos Being a professional network, LinkedIn has maintained a well-rounded logo with a sans-serif font that’s easily legible in all its derivations. The “in” is intended to symbolize the concepts of connection and community. The stylized "in" created with a combination of squares and circles serves as a visual cue that helps to make the logo more memorable. One of the most important characteristic of the wordmark is the use of a makeshift icon that appears next to the wordmark. Like most successful social media branding, LinkedIn developed a unique wordmark that used two colors, a clean font, and a unique shape. Here are six handy tips to guide you in creating a wordmark logo that will create a definitive impact. Frequently, they are derived from specially created typefaces with an element or two that is stylized. How to design the perfect wordmark: 6 tipsĭid you notice the word “design” above? Are you wondering why a designer simply needs to type out a word? Wordmark logos are more than just regular typefaces. Your logo is a wordmark on plain surfaces, such as t-shirt designs, flags, letterheads, and more, if it is a wordmark with a distinct typeface. The leaner a logo, the easier it gets to adapt and adopt it for more formats. Visually cumbersome logos have a challenge fitting different mediums. You plan to have the logo on different mediums ![]() A unique typeface also makes your brand more memorable. So, why not give it a unique font that the world has never seen?ĭoing this will make your logo stand out from the rest and not be mistaken as the headline of another brand’s ad. Eventually, it is nothing but a word written stylishly. Wordmark logos are anticlimactic when regular or open fonts are used. You have a distinctive typeface you want to show off Longer brand names with tedious stories need a visual mnemonic to support them. You have a short and unique business nameĪ short business name looks excellent on a wordmark logo, which is why Zara looks so good when printed in embossed gold on any surface. Treat these three tenets as the guiding principles for picking a wordmark logo. You should consider three absolutes before choosing to use a wordmark logo. ![]() Or you would be inspired by more prominent brands that use a wordmark and may want to replicate their style. You could pick a wordmark logo because you love how minimalistic and no-nonsense it appears. There is no one-size-fits-all answer to this question. Create your wordmark with, and take your new logo home for free! But we do have to make sure you understand the responsibilities of having a wordmark logo–keep reading to get the low-down.īefore deciding whether a wordmark logo suits your brand, you must be sure of your intent.
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